Restore the Meaning of “Secondary Meaning”

Last June, in Converse v. ITC, the International Trade Commission (ITC) found that Wal-Mart, Skechers, and New Balance, among others, could copy an athletic shoe design – Converse’s Chuck Taylor – because it lacked “secondary meaning” to consumers, and therefore failed to qualify for trade dress protection under the Lanham Act. In trademark law, secondary […]