August 24th, 2015

Why Do Companies Change Their Logos?

  From time to time, a firm will retire its logo and replace it with a newer version. This prompted us to wonder: why would a company, whose logo is instantly recognizable, want to make this change? To answer the question, we might have conducted a little informal research, ferreted out the company‚Äôs graphic aspirations, […]

Fordham IP Institute